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Retail is ruthless trimmed

We take FMCG founders from idea to £10k/month in sales faster, smarter, and with fewer mistakes.

Apply today to join the waitlist.

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Does this sound like you?

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We hear it time and time again: "I don't know what I don't know"

And that is normal - because, truthfully, FMCG is not easy for new brands.

Most founders guess their way through it - and most fail.

It's a story we have seen over and over.

❌ You waste months working things out
only to realise you were focusing on the wrong things.

❌ You get ignored by retailers
because your proposition, pitch, or pricing is not right.

❌ You feel overwhelmed and lonely
juggling supply chain, marketing, sales and learning on the go.

❌ You burn through cash on the wrong things
things that people tell you you need.

❌ You make costly mistakes
that could have been avoided with one trusted conversation.

People will tell you that it's just "life in a startup", but it doesn't have to be.

Wouldn't it be great if you could enjoy direct access to industry experts who have built and scaled the UK’s fastest-growing challenger brands?

And a private network of founders who share your ambition, your challenges, and your drive to succeed.

That is what the YF Starter Programme gives you.

✅Move faster ✅ Make better decisions ✅ Avoid expensive mistakes

If you are serious about scaling your brand, every day counts.

Join our list of happy clients growing 27x faster than the market

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100% 5-star rated by founders just like you

"It really made me more confident about things I needed to do in order to take the brand to the next stage" ⭐⭐⭐⭐⭐
"Fun, engaging and thought-provoking" ⭐⭐⭐⭐⭐
"Excellent to work with, so knowledgable and supportive" ⭐⭐⭐⭐⭐
"This company is the real deal. Seriously impressed by everyone we spoke to and worked with. Highly recommend" ⭐⭐⭐⭐⭐
5 stars
"YF's track record speaks for itself. They have worked with some of the most well known brands in the UK - some that I admired even before I started my own business. I knew I was going to receive a great service and I haven't been disappointed."
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Tom Raviv, Milliways CEO

£10k/month is just the start - get there faster

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Weekly advisory
Group sessions with fellow founders to cover all your needs.
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WhatsApp group and access to events
Private group with like-minded founders. Alongside online and in person events with the rest of the YF Community
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Industry leaders
Access to those that have been there and done it.
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Dedicated portal
Including summaries of past sessions, how to guides and videos from buyers.

PLUS: £2,500 worth of useful tools to get you started.

Retail Commercial Template | Manufacturing Agreement Term Sheet | Investor Pitch Deck | Business Plan Template | Margin Calculator | Cash Flow Forecast

AND: 25% off all YF training programmes

Account management | Negotiation | Category management | Management and more

AND: 20% off GS1 UK membership

Starter Programme companies get a 20% discount on GS1 UK membership for the first year.

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Let’s drive your growth together. Apply for the waitlist now.

Why choose YF?

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  • We have been there, done it - hundreds of times.

  • We are trusted by the UK’s biggest supermarkets & fastest-growing brands.

  • We work closely with the UK's biggest supermarkets including being the official innovation partner for Waitrose.

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Indicative areas covered in the programme

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Sales & Commercial
  • How do you create a commercial strategy?
  • What are retailer margin expectations?
  • How does wholesale work?
  • What skills do you need to engage a buyer and secure a listing?
  • How can you make your brand visible?
Supply chain
  • How do you set your supply chain up for success?
  • What do you need to create a robust contract with your providers?
  • What does optimised inventory control look like?
  • How can you mitigate risks and ensure consistent stock availability?
  • How do you scale up operations when demand increases?
Marketing
  • What is your brand strategy?
  • How will you position your brand in the market?
  • How can you drive demand by developing strong customer engagement?
  • Where will you focus your efforts in the digital landscape?
  • What do you need to measure to be able to make adjustments for success?
Finance
  • What does a successful financial set up look like?
  • What should your financial reporting cover to help you make data-driven decisions?
  • How should you manage cash flow to support business growth?
  • What's the best way to track profitability to ensure sustainable progress?
  • What options are available to secure funding to scale up successfully?
Product develoment
  • What regulations do you need to ensure you are complying with?
  • How do you set up rigorous quality assurance protocols to maintain consistency in taste, safety and appearance?
People & Hiring
  • How and when should you hire?
  • What should your org structure look like to be set up for success?
  • How can you foster a culture of responsiveness and agility to meet growing demands?
Learn it once. Apply it forever.

Pricing and guarantee

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📌  Get £50k+ of consultancy for just £5,000 + VAT

🛡️ 100% risk-free - full refund after 1 month if you do not see the value

🔄  Stay as long as you need - up to 3 years of access

🚀 Next Cohort Starts Soon -  Limited Spots Available

FAQs

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Is this programme right for me?

This is not for everyone. This is for the new founders that are really serious about scaling their brands and that believe they have something that can really fly.

If that sounds like you, but you need support and guidance to get you there, this is right for you.

What happens after I apply?

We review your application and invite the best-fit brands to join the next cohort.

Can I access one-on-one consultancy?

The programme is focused on group support - that way you hear the questions and needs of other brands on similar journeys and enjoy the benefits of a community.

However if you require additional bespoke support, we can quote for it separately.

What is the time commitment?

Weekly group sessions + WhatsApp support is always on. Join as much or as little as you can. All sessions are recorded and loaded onto our Notion portal.

How do I get started?

Apply today, and you will hear from a member of our team to take it from there.

Serious about growing your brand?

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Retail success is not luck -  it is preparation and execution.

📌 £5,000 + VAT | Risk-Free First Month | 3 Years Access
📣 If you are serious about scaling your brand, apply now.