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Retail is ruthless trimmed

We take FMCG founders from idea to £20k/month in sales faster, smarter, and with fewer mistakes.

 
WE ARE OPEN FOR APPLICATIONS NOW
FOR THE FINAL COHORT OF 2026
This cohort is the last one that can attend our Buyers Feedback Forum in October.
A whole year of value worth more than £30,000 for just £5,000.
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Does this sound like you?

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We hear it time and time again: "I don't know what I don't know"

And that is normal - because, truthfully, FMCG is not easy for new brands.

Most founders guess their way through it - and unfortunately most fail.

It's a story we have seen over and over.

❌ You waste months working things out
only to realise you were focusing on the wrong things.

❌ You get ignored by retailers
because your proposition, pitch, or pricing is not right.

❌ You feel overwhelmed and lonely
juggling supply chain, marketing, sales and learning on the go.

❌ You burn through cash on the wrong things
things that people tell you you need.

❌ You make costly mistakes
that could have been avoided with one trusted conversation.

People will tell you that it is just life in a startup, but we feel so strongly that it doesn't have to be.

Imagine having direct access to industry experts who have built and scaled the UK's fastest-growing challenger brands.

And a private network of founders who share your ambition, your challenges, and your drive to succeed.

That is what the YF Starter Programme gives you.

Move faster. Make better decisions. Avoid expensive mistakes.

£30k+ of value for just £5k annual commitment

Join our list of happy clients growing 27x faster than the market

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  • Bio & Me-2
  • Lucky Saint
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  • Moth drinks
  • This plant based
  • Proper Corn

100% 5-star rated by founders just like you

"It really made me more confident about things I needed to do in order to take the brand to the next stage" ⭐⭐⭐⭐⭐
"Fun, engaging and thought-provoking" ⭐⭐⭐⭐⭐
"Excellent to work with, so knowledgable and supportive" ⭐⭐⭐⭐⭐
"This company is the real deal. Seriously impressed by everyone we spoke to and worked with. Highly recommend" ⭐⭐⭐⭐⭐
5 stars
"YF's track record speaks for itself. They have worked with some of the most well known brands in the UK - some that I admired even before I started my own business. I knew I was going to receive a great service and I haven't been disappointed."
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Tom Raviv, Milliways CEO

Grow your sales to £20k / mo faster

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Weekly advisory

Weekly advisory

Group sessions sharing the scale-up playbook, every week.

Guest speakers

Guest speakers

Founders from brands like PerfectTed, SURI and Better Nature.

Notion AI

Notion AI

An AI advisor powered by YF's knowledge and taught about your brand.

Knowledge bank

Knowledge bank

Templates, guides and tools, self-serve any time.

Always-on support

Always-on support

Founder support between sessions through a private WhatsApp group.

Member-only moments

Member-only moments

Pitching opportunities, buyer feedback and showcase events.

The network

The network

Exclusive YF events and industry meet-ups.

10% off YF services

10% off YF services

Across sales, supply chain and Retail Match.

20% off GS1 UK membership

20% off GS1 UK membership

A 20% discount on GS1 UK membership for your first year.

Why choose YF?

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  • We have been there, done it - hundreds of times.

  • We are trusted by the UK’s biggest supermarkets & fastest-growing brands.

  • We work closely with the UK's biggest supermarkets including being the official innovation partner for Waitrose.

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Indicative areas covered in the programme

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Sales & Commercial
  • How do you create a commercial strategy?
  • What are retailer margin expectations?
  • How does wholesale work?
  • What skills do you need to engage a buyer and secure a listing?
  • How can you make your brand visible?
Supply chain
  • How do you set your supply chain up for success?
  • What do you need to create a robust contract with your providers?
  • What does optimised inventory control look like?
  • How can you mitigate risks and ensure consistent stock availability?
  • How do you scale up operations when demand increases?
Marketing
  • What is your brand strategy?
  • How will you position your brand in the market?
  • How can you drive demand by developing strong customer engagement?
  • Where will you focus your efforts in the digital landscape?
  • What do you need to measure to be able to make adjustments for success?
Finance
  • What does a successful financial set up look like?
  • What should your financial reporting cover to help you make data-driven decisions?
  • How should you manage cash flow to support business growth?
  • What's the best way to track profitability to ensure sustainable progress?
  • What options are available to secure funding to scale up successfully?
Product develoment
  • What regulations do you need to ensure you are complying with?
  • How do you set up rigorous quality assurance protocols to maintain consistency in taste, safety and appearance?
People & Hiring
  • How and when should you hire?
  • What should your org structure look like to be set up for success?
  • How can you foster a culture of responsiveness and agility to meet growing demands?
Learn it once. Apply it forever.

Pricing

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£5,000 + VAT
per year, which gives you everything above
 
Our last cohort of 2026 is open now and places are limited.
This is the last cohort to join before our Buyers Feedback Forum in October.

FAQs

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When does the next cohort start?

Our last cohort of 2026 starts on 28th September.

Is this programme right for me?

This is not for everyone. This is for the new founders that are really serious about scaling their brands and that believe they have something that can really fly.

If that sounds like you, but you need support and guidance to get you there, this is right for you.

What happens after I apply?

We review your application and come back to you with questions or next steps on the application.

What is the Buyers Feedback Forum?

A member-only session on where founders put their brand in front of retail buyers and get direct feedback. We will have buyers in the room from Waitrose, Sainsburys, and many more. This cohort is the last chance to join before it.

Can I access one-on-one consultancy?

The programme is focused on group support - that way you hear the questions and needs of other brands on similar journeys and enjoy the benefits of a community.

However if you require additional bespoke support, we can quote for it separately.

What is the time commitment?

Weekly group sessions, with WhatsApp support always on. Join as much or as little as you can. All sessions are recorded and loaded onto our Notion portal.

How do I get started?

Apply using the form ASAP, and you will hear from a member of our team to take it from there.

Serious about growing your brand?

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Retail success comes down to preparation and execution.

Last cohort of 2026 NOW OPEN